- Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
- Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.
- Writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material.
- Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.