The purpose of the qualification is to develop learners knowledge and understanding needed to enable them to plan and evaluate events.
The objective of the qualification is to introduce learners to the skills required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
The qualification is suitable for a wide range of learners who wish to develop knowledge and understanding of planning and running an event. It may be used as an introduction for those who wish to pursue a career as an event planner but also for learners in or preparing for a wide range of job roles in diverse sectors which require them to plan and organise events as part of their responsibilities.