Digital Marketing Skills Bootcamps – Level 3

Fundamentals of Marketing

• Marketing Theory: Concepts and principles, including marketing mix, promotional mix, and channel differences.
• Business Structure: Vision, priorities, objectives, and the marketing role’s support.
• Business Tools: Measuring objectives, environment, and sustainability impact.
• Competitor Analysis: Importance and methods.
• Brand Theory: Positioning, value, identity, guidelines, and tone of voice.

Social Media Marketing

• Marketing Channels: Common channels, cross-channel behaviour, and integrated campaign management.
• PPC, SEO and Email Marketing: Multi-channel campaign implementation across offline and digital media. Integration of email marketing and Pay-Per-Click.
• Final Project: Produce a marketing plan using audience insight software and copywriting techniques aligned with brand guidelines.

Google Analytics Qualification

• Data Analysis: Recording, interpreting, and analysing customer/campaign data.
• Customer Service Impact: Marketing’s effect on customer experience.

This class will run online every Wednesday from 6pm – 9.30pm.

There will be independent learning with tutor support available ever Thursday from 6pm – 9.30pm.

Applicants must be competent with computers, able to access learning from home.

Qualifications gained in Skills Bootcamps will be utilised in current and desired job roles in line with Milestones.

Students will be assessed through a final project to produce a marketing plan.

This Skills Bootcamp can enhance small businesses with the acquired skills by offering additional services.

Students will be required to have access to a laptop/desktop computer to join online and complete coursework.

Full funding is available for unemployed candidates.

70% – 90% of funding available for candidates current employers (dependent on company size and must be earning less than £33,210).

Please complete the Expression of Interest form here.

Please enquire by the clicking the ‘enquire’ button at the top of this website page and completing the form or contact our team on 01642 333536.