- Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
- Authorises payment for supplies received and decides on vending price and credit terms.
- Maintains financial and other shop records and controls security arrangements for the premises.
- Ensures that adequate reserves of merchandise are held and orders new stock as required.
- Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.
- Oversees staff training, rotas and the allocation of work.
- Determines staffing, financial, material and other short- and long-term requirements.
- Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.