- Keeps up to date with products and competitors.
- Produces reports and recommendations concerning marketing and sales strategies for senior management.
- Recruits and trains junior sales staff.
- Handles customer accounts.
- Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research.
- Discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc..
- Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets.