- Provides feedback about sales to senior managers.
- Consults with advertising and sales staff and advises retailers on the optimal display of a product and of any promotions.
- Supplies information about products to the retailer and sales staff.
- Analyses customer requirements, the needs of individual stores and the organisation, and works with suppliers to develop a product range.
- Predicts future demand and negotiates the supply and price of goods to ensure stores are stocked.
- Monitors stock levels and manages the movement of goods.