- Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.
- Stays abreast of changes in market trends and advertising rates.
- Controls the recruitment and training of staff.
- Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
- Conceives advertising campaigns to impart the desired product image in an effective and economical way.
- Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
- Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
- Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.