- Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project.
- Manages a marketing team and directs the implementation of marketing strategies for products and services.
- Produces reports and recommendations concerning marketing and sales strategies for senior management.
- Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities.
- Discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc.
- Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets.