- Determines staffing, material, financial, and other short- and long-term needs.
- Reviews and revises creative teams' work across multiple projects.
- Establishes client's requirements and oversees the conception and development of multiple projects.
- Keeps up to date with new releases, publications and trends in relevant fields.
- Helps set the creative direction of their organisation and finds new talent, such as artists, writers and musicians, as well as pieces such as artworks, scripts and music.
- Liaises with clients, generates new business and promotes their organisation by attending and organising conferences, exhibits and other events.
- Plans, organises, directs and co-ordinates the activities and resources of organisations in the creative industries, such as publishing firms, art galleries and television companies.