- Produces or oversees creation of the final product.
- Liaises with other parts of the production team to ensure graphic design fits with other elements, processes and timescales.
- Prepares specification and instructions for realisation of the project.
- Prepares sketches, scale drawings, models, colour schemes and other mock-ups to show clients and discusses any required alterations.
- Undertakes research into project, considers previous related projects and compares costs of using different processes.
- Liaises with client to clarify aims of project brief, discusses media, software and technology to be used, establishes timetable for project and defines budgetary constraints.