- Directs or undertakes the preparation, publication and dissemination of reports and other information pertaining to the organisation.
- Stimulates public interest by providing publicity, giving lectures and interviews.
- Represents union, association or business in consultation and negotiation with government, employees and other bodies.
- Drives innovation in the working practices of their organisation.
- Formulates and directs the implementation of an organisation’s policies.
- Plans, organises, coordinates and directs the resources of their organisation.
- Organises local authority office work and resources, negotiates contracted out services.
- Helps to formulate and implement local government policy and ensures legal and statutory provisions are observed.