- Directs or undertakes the preparation, publication and dissemination of reports and other information pertaining to the organisation.
- Stimulates public interest by providing publicity, giving lectures and interviews and organising appeals.
- Generates income by co-ordinating funding bids, organising appeals, and managing relationships with funders.
- Represents their charity in consultation and negotiation with government, employees, trustees and other bodies.
- Helps to formulate and implement charitable organisations' policies and ensures these meet legal and statutory provisions.
- Plans, organises, coordinates and directs the resources of a special interest or charitable organisation.