- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
- Develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client.
- Through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc.
- Collates and interprets findings of market research and presents results to clients.
- Discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements.