• LevelLevel 3
  • FT/PTApps
  • Age group16-18
  • Duration15 months
  • Awarding bodyCity & Guilds/ BCS


This level 3 digital marketing apprenticeship standard is suitable for those who are going to be responsible for designing, implementing and analysing digital campaigns across multiple platforms. All candidates should have a creative and analytical outlook that can be applied to the workplace.

On programme qualifications:

  • Marketing Principles
  • Principles of Coding
  • Google Analytics IQ

The apprenticeship consists of work based and classroom learning to support learners though their on-programme qualifications and end point assessment. Topics such as SEO, PPC and social media marketing will be covered throughout.

Possible progression routes:

  • Marketing Executive Level 4 Apprenticeship

Possible job roles:

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Co-ordinator,
  • Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive

Course Information

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For more information call Course Information on
01642 333333 or email courseinfo@mbro.ac.uk.

  • Marketing Principles
  • Principles of Coding
  • Google Analytics

Entry requirements

  • Employment in a suitable role for the chosen apprenticeship is essential. Northern Skills Group will work with applicants to help find a suitable employer where possible but we advise anyone looking to undertake an apprenticeship to actively seek employment for themselves.
  • Applicants are required to have gained a Level 2 English and maths (GCSE Grades 9-4 / A-C). Certificates will need to be produced at enrolment. If proof cannot be produced or you do not meet these entry requirements, then applicants will be invited to complete an initial assessment prior to acceptance. An interview will take place.
  • If you do not have a grade 9 to 4 in English and / or maths (grade A-C for previous GCSE measures) you will be required to continue studying these subjects.

  • This qualification is assessed through 3 multiple choice exams in the first 12 months to cover the on programme qualifications which are Marketing Principles, Principles of Coding and Google Analytics IQ.
  • The EPA (end-point assessment) process consists of a summative portfolio, synoptic project and professional interview.

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Explore Business

Business students will be based within the main College campus, accessing our specialist classrooms to prepare for a career in an office based environment, completing a portfolio of work and gaining experience for progression into a range of business roles such as management, human resources, finance and marketing. 

Find out more

Additional Information

Learning Support

We understand that students may require a little extra help during their studies, which is why our learning support team are on hand to help learners with a learning difficulty or support need achieve their full potential.

Financial Support

Whatever your age or level of study, we offer a comprehensive financial support service and bursary scheme to help you through your time at Middlesbrough College. From childcare assistance to travel packages, we pride ourselves on giving expert advice and support.

Travel Information

We are situated in a fantastic location, just a stone’s throw from Middlesbrough town centre. As well as being a matter of minutes from both the train and bus stations, eligible students can also benefit from free travel.


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