• FT/PTFT
  • Age group16-18
  • Duration18 months
  • Awarding bodyCity & Guilds

Overview

The 18-month apprenticeship aims for learners to use digital media to attract and engage with current and potential customers.

On programme topics:

  • Marketing Planning
  • Ethics and legalities of digital marketing
  • Business concepts
  • Project management
  • Digital marketing metrics and analytics
  • Personal and professional development

Possible progression routes:

  • Marketing Executive Apprenticeship

Job roles such as:

  • Social Media Assistant
  • Social Media Consultant
  • Social Media Analyst
  • Digital Account Assistant
  • Digital Marketing Assistant
  • Digital Communications Officer
  • Community Engagement Officer
  • Digital Marketing Officer
  • Email Marketing Executive
  • Marketing Officer

Course Information

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For more information call Course Information on
01642 333333 or email courseinfo@mbro.ac.uk.

  • Marketing Planning
  • Ethics and legalities of digital marketing
  • Business concepts
  • Project management
  • Digital marketing metrics and analytics
  • Personal and professional development
  • Plus a choice of optional units

Entry requirements

  • Employment in a suitable role for the chosen apprenticeship is essential. Northern Skills Group will work with applicants to help find a suitable employer where possible but we advise anyone looking to undertake an apprenticeship to actively seek employment for themselves.
  • Preferably a level 3 apprenticeship or other relevant qualification
  • Applicants are required to have gained a Level 2 English and maths (GCSE Grades 9-4 / A-C). Certificates will need to be produced at enrolment. If proof cannot be produced or you do not meet these entry requirements, then applicants will be invited to complete an initial assessment prior to acceptance. An interview will take place.
  • If you do not have a grade 9 to 4 in English and / or maths (grade A-C for previous GCSE measures) you will be required to continue studying these subjects.

This qualification is assessed through:

  • Direct observation of the learner’s performance by their assessor
  • Outcomes from oral or written questioning
  • Products of the learner’s work
  • Personal statements and/or reflective accounts
  • Outcomes for simulation, where permitted by the assessment strategy
  • Professional discussion
  • Assignment, project/case studies
  • Authentic statements/witness testimony
  • Expert witness testimony
  • Reflective accounts
  • Evidence of recognition of prior learning

To find out more about jobs in your local area, please visit Career Coach.

Business

Explore Business

Business students will be based within the main College campus, accessing our specialist classrooms to prepare for a career in an office based environment, completing a portfolio of work and gaining experience for progression into a range of business roles such as management, human resources, finance and marketing. 

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Additional Information

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Learning Support

We understand that students may require a little extra help during their studies, which is why our learning support team are on hand to help learners with a learning difficulty or support need achieve their full potential.

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Financial Support

Whatever your age or level of study, we offer a comprehensive financial support service and bursary scheme to help you through your time at Middlesbrough College. From childcare assistance to travel packages, we pride ourselves on giving expert advice and support.

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Travel Information

We are situated in a fantastic location, just a stone’s throw from Middlesbrough town centre. As well as being a matter of minutes from both the train and bus stations, eligible students can also benefit from free travel.

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